Bagir Ltd., a manufacturer of tailored clothing who launched the iPod Suit last year, is now producing their next model, the Play List Jacket, exclusively for Express Men. The Play List Jacket offers all the elements for an iPod cleverly integrated into a sleek blazer.
Want to change the music, pause, rewind, or adjust the volume? Control your iPod through the soft touch controls that are built into the inner lapel. It’s based on the Eleksen ElekTex technology: proofen quality and fully integrated into the textile.
“It’s the only tailored jacket in the world that has been specifically designed to be compatible to iPods,†says Offer Gilboa, CEO of Bagir, which has been given a “Made for iPod†authorization from Apple for tailored clothing. Outwardly, the “Play List Jacket†is contemporary and elegant in the newest slim, trim silhouette while, within its shell, the jacket is wired to play music.
“Our company has targeted this unique jacket collection to the customer who is in the business world, likes stylish clothing, and is in touch with the newest electronic innovations,†adds Gilboa.
ExpressFashion, who designed the Play List Jacket, is an international collaboration of innovative fashion professionals with passion for quality design. Each season, they create and entirely new collection of casual and work clothing for men and women who appreciate the sophisticated design aesthetic.
“The Express ‘Play List Jacket’ speaks to the lifestyle of our customer who is a modern guy with a sense of style and a passion for collecting the latest technology. It resonates with the Express DNA which is about being a fun, sexy ‘going out’ brand with a modern edge,†says Toby Jackson, Express VP Men’s Merchandising.
The jacket will be in Express Men stores later this month for $ 248.-
